This logo has had much publicity, particularly when it first arrived onto the scene. 'Our emblem is simple, distinct, bold and buzzing with energy. Its form is inclusive yet consistent and has incredible flexibility to encourage access and participation. It can communicate with anyone from commercial organisations to kids playing sport.'
At first, I was one of the few people that actually quite liked it. I could sympathise with people's views, but in terms of being noticed, becoming famous, and the main issue of being memorable, I think it is a great design. As the agency has already said, it is 'simple' yet we can relate to it, and I think after a couple of months of discussing the emblem, it has actually brought a huge excitement about the Olympics.
'It feels young in spirit. Full of confidence, certainty and opportunity. Not afraid to shake things up, to challenge the accepted. To change things.'